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Social Media is not a silo. Social Media needs to be integrated in the overall communication, customer care, sales process etc, to really show business value. At Silverbakk we have had that in mind from the very start and for a long time our customers have been able to integrate Silverbakk content into other solutions, both websites and applications.
Today Silverbakk offers a varity of different integration option.
- API
- RSS
- XML
- CSV
- HTML
Several of our customers have already integrated Silverbakk content into media/analyst portals, newsrooms, eventsites, intranets as well as into internal applications as CRM etc. The decision to early focus on integration now seems to be correct according to a new analysis/study done by Altimeter Group.
At Silverbakk we will continue our focus on making content from Silverbakk easy to consume and take action on where it adds most value. It is not up to us to decide, it is up to you, it is your choice where you want your Silverbakk information.
Integration no1 priority
Integration is the number one priority for Social Media Strategiests in corporations.
At Silverbakk we are continously working on evolving in this area and have already integrations available for several standards and applications. We add new ones all the time and please contact us for questions or requiremens for new integrations/interfaces.
Social Media monitoring is not about finding gazillions of brand mentions, it is what you do with the information!
