by Fredrik Stenbeck on February 3, 2010
This monday we launched our new search-capability. Search makes it possible to search through all of you projects looking for specific information. This gives you the opportunity to look for subjects in the past that you did not know of until they appeared also you can search cross projects and cross channels (blogs, microblogs, videos & images). Sorting as well as date selection is included.
This is a feature that many customers have requested and we are happy to release it. It might seem like a small thing, but when you think of it is kind of a big from the user perspective. You will always be able to search all of your projects starting today. You will be able to sort by data, by impfactor or by post title. Cross all projects and channels.
Hope you will enjoy this new search function and we are looking forward to your feedback.
by Fredrik Stenbeck on November 27, 2009
Now Social Media Alerts are live in Silverbakk Briefing Room. This mean that you from today can get alerts when a blogpost or a Youtube video etc reaches a, by you, preset level of engagement. This is an easy way to identify when conversations that might be of interest for you appears in social media. Alerts can also be used to early identify a crisis and be able to act on it in time.
You will find Alerts in the “Reports & Alerts” section.
If you missed the release of our new Social Media Reports, the post “New Social Media Reports now live” might be worth to look at.
by Fredrik Stenbeck on November 25, 2009
Today we launched an upgraded version of our Silverbakk Briefing Room Report. You can subscribe to daily, weekly and monthly reports. Earlier we only had the 5 posts with the highest Impfactor for each channel (blogs, microblogs etc). Now we have gathered customer feedback and today we implemented the new version.
The new version includes:
- The entire graph for the selected time period
- Posts per media
- Post statistics (24h/Week/month)
- Posts per keyword
- Starmarked posts
- Important posts
- The ten most engaged posts per channel
- Graph for each channel
From today you will always be updated with almost the complete picture for every project you are monitoring in Silverbakk Briefing Room. If you are using Silverbakk, now is the time to enable reports.
by Fredrik Stenbeck on November 17, 2009
Many, if not all companies of today have social media on the radar. It often starts in the communications or marketing departments with an interest in what is said about the company brand or some of the company products or a campaigns. That is great and the natural first step on the road to a more open and trust worthy conversation between companies and their customers, partners, fans or others. After the listening phase most companies comes to the conclusion that the natural next step is to participate in the conversation. They have found the hidden gem of a more close interaction with the people that the company have spent a lot of effort reaching out to through the years and know they are right in front of them…on the internet….and they want to communicate.
The needles eye
Traditionally most of the external communication and marketing has been handled by the marketing and communications departments. That is also mostly the case with traditionally media monitoring. Since most of the monitoring and analysis of social activity still will be done by these departments it puts them in an interesting situation that needs attention.
People want to communicate with you, but do you want to answer?
Information is published on blogs, Facebook and Twitter and now people are standing in line to ask you questions, want help or simple just reaching out. This is tricky since it can be many different topics not only as earlier when most where media articles or similar. Suddenly it can be:
- Sales leads
- Customer support topics
- Business Development subjects
- …and many other topics
Since these channels build on trust and relationship it is key these new communication channels are integrated in the ordinary business processes. Each business goal can then use the communication channel best suited to meet each business goal. Use the right channel for the right purpose.
by Fredrik Stenbeck on October 27, 2009
Monitoring Reports are included in all Silverbakk products. Today it is a report that can be scheduled for each project and you can select which days and what time you want the report delivered to your mailbox. Multiple reports per project is also supported. This is all good. Now we want to improve the data in the reports even further.
Content of a Social Media Daily Monitoring Report?
Today we provide a report containing the top 5 items per media channel (blogs, microblogs, videos and images). These items are the items that have generated the most social activity and engagement since the last report was delivered.
Now we are starting the work to further improve the quality of the report. If you have special demands or needs please give a comment or contact us in any other channel. We are very interested in your specific demands for Social Media Monitoring Reports that will be delivered from Silverbakk Briefing Room.
Background
We believe that our customers are busy and active people. Their schedules during the day are often packed with interactions and meeting, both online and person to person. Therefor we want it to be easy to get the most important information from Silverbakk even if you are not using Silverbakk every day. A report can support that to a large extent.
If you are using Silverbakk to support others with information that are valuable for them, but they do not use Silverbakk. this could be both internally in your organization or externally to clients or partners. These reports can work as an initial fact sheet on the specific project. Probably with your suggestions, recommendations and conclusions attached.
Again looking forward in your specific demand on these reports.
by Fredrik Stenbeck on October 12, 2009
A few hours ago Silverbakk Briefing Room went live. We know that many of you would like to try our new product. It is very important for us to let as many as possible use and evaluate our product. This to get all the feedback and improvement suggestions we can get as well as letting you all get a first impression of the product. We have done a closed beta with a few global and local companies as well as a few global and local PR & Ad agencies, still we can’t get enough of feedback. To succeed in this we need you to go bananas with our product.
Still we want to take really good care of the customers we have and make sure they get the attention needed in their early stage with the product. We will dedicate ourselves in supporting them in using Silverbakk Briefing Room. For that reason the Trial accounts will be a request process.
If you are interested in a Trial account use the request form and be as informative as possible. that will help us in letting you get access as soon as possible.
by Fredrik Stenbeck on October 12, 2009
Today we launched Silverbakk Briefing Room. To really let you know how important all of you are. We have just left our cozy and warm home and are now running free in the wild. We would like to start of with an introduction offering for you. This offering is only valid for a short period.
