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Silverbakk now full of widgets
Our vision is to put social media in context (and soon your entire online presence with our soon to be released product Silverbakk Measure) it is important for us to make it as easy as possible to achieve this. That is the main reason behind the widget platform.
With just a few steps you can create a pie-chart, line-chart or post-listing. All of our widgets are fully customizable both in content and design.
What kind of widgets are available?
At launch we have three option when you create a widget:
- Line-chart
- Pie-chart
- Post-listing
The only thing you have to do is to go to My Account / Widgets. When you are in the Widget section you only have to select the project you want to create a widget for and one of the widget-type described above and you will immediately see a preview of the widget and a “Source”-tab to be used where you want to pout the widget. It might be on your intranet, project page, in a newsroom, a mobile app or an online war room.
Customize the content in the widgets
Since we know that you will have special demands on each widget the customization possibilities are very extended.
- Keywords: Select one, a few or all keywords to be included
- Languages: Select one, a few or all languages to be included
- Media types: Select one a few or all to be included
- Flags: If you use dedicated flags to mark content for export, reports or any other use, you can use them for widgets as well. E.g if you have a a-blog list that you monitor
- Search text: Only generate a widget based on a search within the selected project
- Time period: The amount of days to be included in the widget
- Order by: Order by published date or by Impfactor
- Number of posts: The number of posts to be included in the widget
- Compare: If you want to compare keywords, media types, languages or flags
All of above can be combined to a huge amount of different widgets that hopefully will meet your demand.
Design your widgets
You have full control over the design of the widgets. Links to reference documents are available in the widgets sections. Simple design changes can be done by any user and advanced customization can be done by your web developer.
Availability
Widgets are available for all of our Silverbakk Data clients and will be available as an add on for Silverbakk Social Media clients.
Enjoy our new widget-platform
We hope you will enjoy and use our platform extensively and do never hesitate to contact us with questions or feedback.
Silverbakk signs new partnership agreement with Cision
Pressrelease 2011-12-10, Stockholm, Sweden (Cisionwire)
The online measurement company Silverbakk has signed a new partnership with the global communications company Cision. Silverbakks Social media monitoring is now offered as part of promotional tool CisionPoint.
In early October Cision launched business intelligence and analytical services in Sweden with the internationally award-winning public relations tool CisionPoint. Coverage of Social Media is managed in cooperation with Silverbakk.
“Through our partnership with Silverbakk our customers can get access to the best in coverage of social media,” said Magnus Thell, CEO of Cision Nordics. “When it comes to monitoring the social web, variables such as language management and methodology are all important to find the most relevant content. We think that Silverbakk is the market leader in this area.”
“That Cision choose us is further proof that our efforts to bring social media in context is the right way,” said Fredrik Stenbeck, CEO of Silverbakk. “We are very proud that such a well-established player as Cision has chosen us as partners. The ability to integrate information from us in the existing solutions, and our language classification have been important parts for us from the start, so it feels great that these were decisive factors in Cision’s choice of partner for CisionPoint.”
For more information, contact:
Fredrik Stenbeck, CEO of Silverbakk, Tel: +46 (0) 761-487780, E-mail: fredrik@silverbakk.com
Magnus Thell, CEO of Cision Nordics, Tel: +46 (0) 8-507 418 60, Email: magnus.thell@cision.com
About Silverbakk
Silverbakk is a measurement company to a company’s online presence. Silverbakk offers products in the coverage of social media and soon products for measuring a company’s entire online presence. Silverbakks products is always possible to integrate into existing solutions intranet, newsroom or other applications. Besides offering services directly to companies supplying Silverbakk also to partners, such as Cision. For more information, visit: www.silverbakk.com.
Put content from Silverbakk on your site or in your application
All content is best when put in context. That is why we have made it so easy to integrate content from Silverbakk. This is a guide on how to easily put moderated (or full flow) content from Silverbakk on your site, intranet or other application.You have even further possibilities with our API. Please contact us for further info about our API or read about our API here.
Guide to putting social media in context
Follow the below guide to publish a moderated feed from Silverbakk on a site, intranet, newsroom or any other site/application.
1. Create a flag
A flag can be used for many things, but for this action it is used to tie an RSS feed to it. To create one, follow these steps (or use the pre-created flag “Publish” and skip this step):
- Go to My Account / Export. A flag can be used for many things, but for this action it is used to tie an RSS feed to it.
- Scroll down to Manage Flags.
- Choose project and give the flag a name and a color.
- Save.
If you do not want a moderated RSS, but a full flow feed, you can skip the entire Flag thing.
2. Create an RSS feed
The RSS is the simplest way to integrate content from Silverbakk in other solutions. To achieve this we must enable RSS for the created flag, if you want a moderated feed. If you do not want a moderated feed, do not change the pre-filled value of “No, export all posts” in the “Use Flag” section.
To enable RSS for a Flag follow these steps:
- Go to My Account / Export (you are probably there already).
- The “Export type” should be RSS (pre-defined)
- Choose your project that have the flag you have created.
- Choose which media types that should be present on your site
- Choose if you want only one or all languages. This is a great feature if you have i.e a newsroom in many countries that publish news in the language of that country.
- Set the “Ordered by” to “Flagged date / time”. This is so that the content is displayed in order of moderation. Choose “published date / time” if you want the content to appear in order of publishing.
- Give the RSS feed a name and click “Save”.
3. To find and use the created RSS
When the RSS is saved, it is found in the “Existing RSS Exports“ section. You will find the unique RSS feed url in this list with the name you just gave the RSS. To see the details about the RSS feed just click the expand button.
Please notice that the RSS url is a unique url and should not be shared with people who should not have access to the data.
To test the feed, go to your project in Silverbakk and give some posts the flag you have created. Now the RSS is ready to be integrated into any site or application. The visual design of the content is up to the recieving site or application. Therefore it is easy to customize the data to fit the graphic design of any site and/or application.
We hope this step by step guide will help you in exploring new areas of value with the Silverbakk platform.
Add additional sources to Silverbakk
Even though we have the best in class data quality in Silverbakk, we unfortunately might not have every single source in the world in our system (we admit it). There might be sources that we consider not social media, but you want to monitor, that definitely is not social media. Now you have the ability to add and verify sources within Silverbakk. This will add a lot of value to the platform. You will now be able to add sources to Silverbakk and also be able to verify if a source exists in Silverbakk, this to add a trust and confident factor.
Add a source to Silverbakk
To add a source to Silverbakk just go to My Account / Priority Blogs and create a list (or use an existing one) and add the source you want to add. Silverbakk will then verify if it is possible to add the source (all sources that have any data output will work) and confirm that the source is added to the Silverbakk platform.
Verify that a specific source really is monitored
Even though you take our word for it, it might be comfortable to verify that the specific blog or other social media site really is monitored by Silverbakk. This is now possible.
To verify that a source is monitored just follow the same steps as above when you add a new source. As long as Silverbakk gives you the green light as a result it is monitored.
Our believe is that this function will add both trust and great functionlity, not only in the short term, but also in the long term when it comes to expanding our platform
Silverbakk is moving more and more towards a platform. More exiting news to come on that topic.
Bloglist-tracking feature now available
A new feature is available in Silverbakk. We call it Priority Blogs. If you have a list of important bloggers that you want to track, then this feature will be your best friend. Whenever an A-blogger (from your priority blog list) write about your product or brand, Silverbakk will make it easy for you to measure, find, do reports and display these influential and important posts.
Create a list of bloggers
In the priority blogs section (found in My Account) you can now add as many lists with bloggers as you need (just paste the list in the box, Silverbakk will handle the rest). After you have created a list, Silverbakk will verify that we monitor the blogs in the list. If any blog is not already present in Silverbakk, it will be added automatically.
Since these lists might be different for each project you can add each list to one, a few or all projects. When a post from one of your priority bloggers have been writing about your keywords it will be shown in your result with the name of the list that the blogger is a part of (displayed in the same way as flags).
Not only blogs
The primary demand have traditionally been to track so called A-bloggers or influential bloggers, but that has changed, so it does not necessarily need to be a blog that should be in the primary blogs-list. It could be a Facebook page or regular site. You can add any source to the priority blog-list.
Display only the results from a list
This is the first release of this feature therefore some things are not perfect yet. One of the things we are still working on is how to easily display only the content from a list and how to create reports based on lists. Now this is fully possible today, but maybe not fully logical in the interface, so to achieve this do the following:
- On the project that you want to see how much a list has written about.
- Go to the search tab in the panel.
- Fill in the criteria (date, keyword etc)
- The lists connected to the project are visible in the “Search flagged posts” menu.
- Choose your list and click “Search”
- Done! A full view of content created by the list is now visible.
Create a report of content by a list of bloggers
In the same fashion as with displaying content from a list, the lists are present in the “flag” section when creating a report. Just find your list in the “Post listings” dropdown in the executive report section and then generate the report.
We wanted to give you this now, not later…so…
….we are working on making these steps much more friction free, but wanted to make this available as soon as it was stable and then continue to make it better and better. An upgrade to the dashboard is on the way and to simplify the above is included n the new dashboard.
We are confident that the Priority Blogs feature will make your work with A-bloggers and influencers much more efficient.
Reports (an update)
Reports are one of our most used features. Many of our users do rarely visit silverbakk.com, but relies on the reports they receive from us. Therefore a small update on how the reports work, are setup and managed can be appropriate.
For your first project the daily report is enabled by default, this so you don’t miss that the reports exists when you first sign up (the only thing in Silverbakk that is not opt-in). For the next project (or any other report), just visit the Reports section and manage/create/delete your reports. To make the Reports section more visible we have also moved it into the main navigation in the upper right corner (only visible when logged in).
All good things are three
Executive Reports, Scheduled Reports and Alerts are included in the Reports feature.
The executive report is the godmother of reports.They are fully customizable reports that meet almost any demand.
The Executive Report has the following features:
- Write your own Executive Summary
- Base the report only on “Executive Summary” flagged posts (pre-defined flag that exists in all projects).
- Custom date selection
- Include Silverbakk Internal comments (made via the “Log” section on each post) in the post. Will be shown indented below each post that have an internal comment.
- Base the report only on a specific flag.
- Search-based reports. Create a report on all the content in the project that contains the requested search-term.
- Create reports based on a specific language
The scheduled reports …are the basic reports that most users use everyday. Daily, weekly and monthly reports are available and can be customized in more modest way. You can choose which keyword (default is all) and which language (default is all). As many different combinations as needed is possible.
The alerts …are a bit intelligent. Since you probably do not want alerts for every post that mentions one of your keywords, Silverbakk has implemented the possibility to choose which level of engagement that is required for the alert to be triggered. You can set 0 if you want every mention and set a higher threshold if you want posts with some engagement prior to receiving the alert. The alerts a simple mail notifications.
We hope this update will help you gain even further value from your reports. If you have any question or maybe a suggestion for improvement do not hesitate to drop us a note on support@silverbakk.com
Tag Clouds
As you might have noticed in your reports as well as on silverbakk.com, Tag Cloud have been live since before the summer. We have had Tag Cloud on the list since the early days, but it did not climb to the top of the prioritization list until one of our most dedicated customers put the light on the subject. So, yet again, a customer driven feature have entered Silverbakk.
Tag Clouds are great to find out if posts in social media are matching your values and how you and your products etc want to be perceived. It is possible to get an indication of which areas people associate with the keywords you monitor.
Tag Cloud for iZettle
Tag cloud in reports
Currently the Tag Clouds are based on tags from blogs, images and videos. They are presented as a classic Tag Cloud on a dedicated page in all reports.
Customizable tag clouds
In the panel to the right, when you are in the dashboard, you will now find a tab with the name “Tag Cloud”. This is where you can create your custom Tag Clouds. Choose date range, sources, language, keywords and/or flags. Click “Generate” and you will be presented with a tag cloud as well as the posts that belong to the keywords. If you want to see which posts that belongs to which tag, just click the tag and the list will be updated.
Hope you enjoy the new Tag Cloud feature and find a lot of value in this small, but useful, feature.
Extended focus on integration
Social Media is not a silo. Social Media needs to be integrated in the overall communication, customer care, sales process etc, to really show business value. At Silverbakk we have had that in mind from the very start and for a long time our customers have been able to integrate Silverbakk content into other solutions, both websites and applications.
Today Silverbakk offers a varity of different integration option.
- API
- RSS
- XML
- CSV
- HTML
Several of our customers have already integrated Silverbakk content into media/analyst portals, newsrooms, eventsites, intranets as well as into internal applications as CRM etc. The decision to early focus on integration now seems to be correct according to a new analysis/study done by Altimeter Group.
At Silverbakk we will continue our focus on making content from Silverbakk easy to consume and take action on where it adds most value. It is not up to us to decide, it is up to you, it is your choice where you want your Silverbakk information.
Integration no1 priority
Integration is the number one priority for Social Media Strategiests in corporations.
At Silverbakk we are continously working on evolving in this area and have already integrations available for several standards and applications. We add new ones all the time and please contact us for questions or requiremens for new integrations/interfaces.
Social Media monitoring is not about finding gazillions of brand mentions, it is what you do with the information!
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