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Top 100 politicians in social media
As you might have noticed we have started to write about dashboards and infographic on Silverbakk.com. We now provide, not only a stand alone product to measure and analyse the success for your company online (Google Analytics, Facebook Pages, Twitter Accounts, Youtube Channels, Monitoring and LinkedIn Pages/Groups), we also provide a platform to present the data in our platform in a really fully customizable way.
The first public solution built on this platform is from our partner Infopaq with their Social Media Chart initiative. Infopaq wanted to create a top list on the 100 most prominent politicians in the world. This dashboard should be a real-time dashboard with the Infopaq look and feel. So they created a design and applied on top of the data and logic that is present in Silverbakk Measure.
It is a straight forward dashboard with easy to read graphs on top of the social data collected.
The formula is based on both long term and short term engagement. It is on account level (fans, followers, subscribers) as well on per post level. Retweets, likes, comments, views etc from each politicians Facebook Page, Twitter account and Youtube channel are included in the algorithm. All presented on each politicians page. As an example take a look at the Mayor of New York City Michael Bloomberg, who had an intensive time during #Sandy in NYC. It is also interesting to look at the two presidential candidates in the US 2012 election, this even though we all know that President Obama won.
The advantages with our platform in this case is that all the collecting, all the data logic and all the administration is done in Silverbakk, the only thing needed on the client side is the design and to write and update some content if any is present.
If this is something that made you interested in creating your own dashboard or real-time infographic, do not hesitate to contact us for further info or discussions about ideas you have about building your own dashboard or info graphic.
Silverbakk expands into Germany with new partnership
Cision Germany and Silverbakk signs a new partnership to give PR professionals in Germany tools for monitoring the entire online experience. This is exciting news. With this new agreement Cision further expands the current partnership with Silverbakk into the German market.
This is great news for all PR professionals who uses Cision for their PR activities. Silverbakk is integrated into the Cisionpoint product and available for all Cision customers.
Read the Cision Germany press-release about the partnership for further info.
For more information, contact:
Falk Rehkopf, Geschäftsführer, Cision Germany, Tel: +49 (0) 69 710 475-180, E-mail: falk.rehkopf@cision.com
Fredrik Stenbeck, CEO of Silverbakk, Tel: +46 (0) 761-487780, E-mail: fredrik@silverbakk.com
About Silverbakk
Silverbakk is an online measurement company that helps companies follow-up and track online presence including targets and KPI’s. Silverbakk offers products for measuring and monitoring online presence. Silverbakk provides a platforms that is easy to integrate into existing solutions like newsrooms, intranets or other applications. Silverbakks platform also provides features to build real-time infographics and dashboards. Besides offering services directly to companies Silverbakk also provide solutions through partners, such as Cision. For more information, visit: www.silverbakk.com.
Instagram now included in monitoring
Today we flipped on the switch to monitor Instagram. Instagram today have over 80 million users, 4 billion photos, 5+ million photos uploaded everyday and 575 million likes everyday. That is impressive and now everybody that uses Silverbakk can monitor how their products, brands and interesting topics perform on Instagram.
We are glad to have finally pushed the button on this one and hope you will enjoy.
Silverbakk Measure soon available as well as a brand new design.
Soon we will launch the two biggest updates to Silverbakk since we launched. A completely new product that will help you measure your entire online presence and also a completely new design on all the Silverbakk product. We have worked very hard and are very excited to release Silverbakk Measure and our new design as soon as we can. If you do not want to miss the launch, just sign up for the newsletter and we will notify you the as soon as we are live.
Some of the tricks Silverbakk Measure will do:
- Set goals and KPI’s for your online initiatives
- All in one place (no need to login to all below services, Silverbakk will fix it for you)
- Authorize once, access for everyone
- Business oriented, not only data oriented
Services available from launch-date:
- Site visitor behaviour (Google Analytics data integration, more services will come)
- Facebook Pages (authorized paged as well as non authorized pages)
- Youtube channel/video engagement
- Twitter accounts
- Social Media Monitoring (as always)
Not only will we provide deep analysis of each account, we will provide the possibility to set up and track goals and KPIs for your online initiatives. A goal is often business oriented and not as simple as increase the amount of followers / fans or have X amount of visitors to a site, it is often a goal that is measured through a couple of KPIs. The KPIs can be mixed from many services, which is no problem in Silverbakk Measure. This is all available in an easy to set up interface. The tracking, collecting, analytics and presenting is all done by Silverbakk Measure. The dashboards are ready to use in your management meeting.
To view analytics from all these services it is now just to login to Silverbakk Measure and everyone with the right access-level can view the statistics and analytics from each service. Prior to Silverbakk Measure everyone needed access to each and every service, now it is all available in Silverbakk.
We hope to release Silverbakk Measure as soon as possible. We have some testing and the last touches on the new interface left, then we will release it into the wild.
A new design
Together with Silverbakk Measure we will release a new design for the entire platform. The new design is focused on simplicity, data and speed to relevance.
Up until now we have only done modest updates to our interface during the three years we have been available. We have always focused on simplicity and let the more advanced features be available through the API (or other integration methods we provide). We have now done a complete redesign that we are implementing. We have even further minimized the amount of clicks to get the relevant data and made the design more up to date. This design will go live together with Silverbakk Measure and over time across the entire Silverbakk platform.
These two updates are the most important updates since we launched in October 2009. Hope that you are as excited as we are.
New and Improved Impfactor
We continuously update our Impfactor, but recently we did a larger overhaul. This due to how conversation and engagement behavior changes over time. The comments on blogs have decreased and the portion of content sharing have increased. Also conversation about a post can today surface on many platforms.
Sharing is caring
We have increased the impact shares have on posts. Not only the total amount of shares is calculated , but also how the content is shared within the different networks, the more networks it is viral in, the higher Impfactor.
Shares, Retweets, Likes and Comments have all got a higher status in the latest update of the Impfactor.
Silverbakk Measure
In the near future we will be releasing our new product Silverbakk Measure and the Impfactor will be even more visible in Silverbakk Measure, all kinds of sorting and ranking lists will be available, even online-media will have the Impfactor applied…..now that is new….online-news?
Silverbakk now full of widgets
Our vision is to put social media in context (and soon your entire online presence with our soon to be released product Silverbakk Measure) it is important for us to make it as easy as possible to achieve this. That is the main reason behind the widget platform.
With just a few steps you can create a pie-chart, line-chart or post-listing. All of our widgets are fully customizable both in content and design.
What kind of widgets are available?
At launch we have three option when you create a widget:
- Line-chart
- Pie-chart
- Post-listing
The only thing you have to do is to go to My Account / Widgets. When you are in the Widget section you only have to select the project you want to create a widget for and one of the widget-type described above and you will immediately see a preview of the widget and a “Source”-tab to be used where you want to pout the widget. It might be on your intranet, project page, in a newsroom, a mobile app or an online war room.
Customize the content in the widgets
Since we know that you will have special demands on each widget the customization possibilities are very extended.
- Keywords: Select one, a few or all keywords to be included
- Languages: Select one, a few or all languages to be included
- Media types: Select one a few or all to be included
- Flags: If you use dedicated flags to mark content for export, reports or any other use, you can use them for widgets as well. E.g if you have a a-blog list that you monitor
- Search text: Only generate a widget based on a search within the selected project
- Time period: The amount of days to be included in the widget
- Order by: Order by published date or by Impfactor
- Number of posts: The number of posts to be included in the widget
- Compare: If you want to compare keywords, media types, languages or flags
All of above can be combined to a huge amount of different widgets that hopefully will meet your demand.
Design your widgets
You have full control over the design of the widgets. Links to reference documents are available in the widgets sections. Simple design changes can be done by any user and advanced customization can be done by your web developer.
Availability
Widgets are available for all of our Silverbakk Data clients and will be available as an add on for Silverbakk Social Media clients.
Enjoy our new widget-platform
We hope you will enjoy and use our platform extensively and do never hesitate to contact us with questions or feedback.
Silverbakk signs new partnership agreement with Cision
Pressrelease 2011-12-10, Stockholm, Sweden (Cisionwire)
The online measurement company Silverbakk has signed a new partnership with the global communications company Cision. Silverbakks Social media monitoring is now offered as part of promotional tool CisionPoint.
In early October Cision launched business intelligence and analytical services in Sweden with the internationally award-winning public relations tool CisionPoint. Coverage of Social Media is managed in cooperation with Silverbakk.
“Through our partnership with Silverbakk our customers can get access to the best in coverage of social media,” said Magnus Thell, CEO of Cision Nordics. “When it comes to monitoring the social web, variables such as language management and methodology are all important to find the most relevant content. We think that Silverbakk is the market leader in this area.”
“That Cision choose us is further proof that our efforts to bring social media in context is the right way,” said Fredrik Stenbeck, CEO of Silverbakk. “We are very proud that such a well-established player as Cision has chosen us as partners. The ability to integrate information from us in the existing solutions, and our language classification have been important parts for us from the start, so it feels great that these were decisive factors in Cision’s choice of partner for CisionPoint.”
For more information, contact:
Fredrik Stenbeck, CEO of Silverbakk, Tel: +46 (0) 761-487780, E-mail: fredrik@silverbakk.com
Magnus Thell, CEO of Cision Nordics, Tel: +46 (0) 8-507 418 60, Email: magnus.thell@cision.com
About Silverbakk
Silverbakk is a measurement company to a company’s online presence. Silverbakk offers products in the coverage of social media and soon products for measuring a company’s entire online presence. Silverbakks products is always possible to integrate into existing solutions intranet, newsroom or other applications. Besides offering services directly to companies supplying Silverbakk also to partners, such as Cision. For more information, visit: www.silverbakk.com.
Put content from Silverbakk on your site or in your application
All content is best when put in context. That is why we have made it so easy to integrate content from Silverbakk. This is a guide on how to easily put moderated (or full flow) content from Silverbakk on your site, intranet or other application.You have even further possibilities with our API. Please contact us for further info about our API or read about our API here.
Guide to putting social media in context
Follow the below guide to publish a moderated feed from Silverbakk on a site, intranet, newsroom or any other site/application.
1. Create a flag
A flag can be used for many things, but for this action it is used to tie an RSS feed to it. To create one, follow these steps (or use the pre-created flag “Publish” and skip this step):
- Go to My Account / Flags. A flag can be used for many things, but for this action it is used to tie an RSS feed to it.
- Choose project and give the flag a name and a color.
- Save.
If you do not want a moderated RSS, but a full flow feed, you can skip the entire Flag thing.
2. Create an RSS feed
The RSS is the simplest way to integrate content from Silverbakk in other solutions. To achieve this we must enable RSS for the created flag, if you want a moderated feed. If you do not want a moderated feed, do not change the pre-filled value of “No, export all posts” in the “Use Flag” section.
To enable RSS for a Flag follow these steps:
- Go to My Account / Export (you are probably there already).
- The “Export type” should be RSS (pre-defined)
- Choose your project that have the flag you have created.
- Choose which media types that should be present on your site
- Choose if you want only one or all languages. This is a great feature if you have i.e a newsroom in many countries that publish news in the language of that country.
- Set the “Ordered by” to “Flagged date / time”. This is so that the content is displayed in order of moderation. Choose “published date / time” if you want the content to appear in order of publishing.
- Give the RSS feed a name and click “Save”.
3. To find and use the created RSS
When the RSS is saved, it is found in the “Existing RSS Exports“ section. You will find the unique RSS feed url in this list with the name you just gave the RSS. To see the details about the RSS feed just click the expand button.
Please notice that the RSS url is a unique url and should not be shared with people who should not have access to the data.
To test the feed, go to your project in Silverbakk and give some posts the flag you have created. Now the RSS is ready to be integrated into any site or application. The visual design of the content is up to the recieving site or application. Therefore it is easy to customize the data to fit the graphic design of any site and/or application.
We hope this step by step guide will help you in exploring new areas of value with the Silverbakk platform.
Add additional sources to Silverbakk
Even though we have the best in class data quality in Silverbakk, we unfortunately might not have every single source in the world in our system (we admit it). There might be sources that we consider not social media, but you want to monitor, that definitely is not social media. Now you have the ability to add and verify sources within Silverbakk. This will add a lot of value to the platform. You will now be able to add sources to Silverbakk and also be able to verify if a source exists in Silverbakk, this to add a trust and confident factor.
Add a source to Silverbakk
To add a source to Silverbakk just go to My Account / Priority Blogs and create a list (or use an existing one) and add the source you want to add. Silverbakk will then verify if it is possible to add the source (all sources that have any data output will work) and confirm that the source is added to the Silverbakk platform.
Verify that a specific source really is monitored
Even though you take our word for it, it might be comfortable to verify that the specific blog or other social media site really is monitored by Silverbakk. This is now possible.
To verify that a source is monitored just follow the same steps as above when you add a new source. As long as Silverbakk gives you the green light as a result it is monitored.
Our believe is that this function will add both trust and great functionlity, not only in the short term, but also in the long term when it comes to expanding our platform
Silverbakk is moving more and more towards a platform. More exiting news to come on that topic.
Bloglist-tracking feature now available
A new feature is available in Silverbakk. We call it Priority Blogs. If you have a list of important bloggers that you want to track, then this feature will be your best friend. Whenever an A-blogger (from your priority blog list) write about your product or brand, Silverbakk will make it easy for you to measure, find, do reports and display these influential and important posts.
Create a list of bloggers
In the priority blogs section (found in My Account) you can now add as many lists with bloggers as you need (just paste the list in the box, Silverbakk will handle the rest). After you have created a list, Silverbakk will verify that we monitor the blogs in the list. If any blog is not already present in Silverbakk, it will be added automatically.
Since these lists might be different for each project you can add each list to one, a few or all projects. When a post from one of your priority bloggers have been writing about your keywords it will be shown in your result with the name of the list that the blogger is a part of (displayed in the same way as flags).
Not only blogs
The primary demand have traditionally been to track so called A-bloggers or influential bloggers, but that has changed, so it does not necessarily need to be a blog that should be in the primary blogs-list. It could be a Facebook page or regular site. You can add any source to the priority blog-list.
Display only the results from a list
This is the first release of this feature therefore some things are not perfect yet. One of the things we are still working on is how to easily display only the content from a list and how to create reports based on lists. Now this is fully possible today, but maybe not fully logical in the interface, so to achieve this do the following:
- On the project that you want to see how much a list has written about.
- Go to the search tab in the panel.
- Fill in the criteria (date, keyword etc)
- The lists connected to the project are visible in the “Search flagged posts” menu.
- Choose your list and click “Search”
- Done! A full view of content created by the list is now visible.
Create a report of content by a list of bloggers
In the same fashion as with displaying content from a list, the lists are present in the “flag” section when creating a report. Just find your list in the “Post listings” dropdown in the executive report section and then generate the report.
We wanted to give you this now, not later…so…
….we are working on making these steps much more friction free, but wanted to make this available as soon as it was stable and then continue to make it better and better. An upgrade to the dashboard is on the way and to simplify the above is included n the new dashboard.
We are confident that the Priority Blogs feature will make your work with A-bloggers and influencers much more efficient.
